“Whenever I hear that feminism needs to re-brand itself I always wonder who we’re supposed to be doing that for”

Feminists sometimes get a bad reputation in the media. Why?

Laurie Penny: I think there is always going to be a lot of anger when the members of any privileged group have the perception that they are threatened. Whenever I hear that feminism needs to re-brand itself I always wonder who we’re supposed to be doing that for – because the point of any equality movement isn’t to get all the people with more privilege and power than you to love and accept you. Feminism wouldn’t have such a bad reputation if it were all about making men feel comfortable, but we already have a school of thought for that, and it’s called ‘patriarchy,’ and it’s not gone away yet. Lots of people seem to think that there is no point to feminism anymore and that equality has been won – but in the worlds of work, power, sex, and economics we still have a long way to go.

In: “Feminism Is An Incomplete RevolutionInterview with Laurie Penny, author of “Meatmarket: Female flesh under Capitalism” by The European — June 19, 2012

One thought on ““Whenever I hear that feminism needs to re-brand itself I always wonder who we’re supposed to be doing that for”

  1. The only time re-branding made sense to me was when feminism was critized by womanists. But then again, that’s not quite a priviledged group. Which does answer the question in the headline for me – who to do re-branding for: the supressed. Men who don’t feel included: not so much.

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